Marketing Management Plan Essay Example | Topics and Well Written Essays - 2250 words

Marketing Management Plan - Essay Example The beauty of competition in technology is beneficial to consumers, since superb products will be developed, that are efficient and effective in usage. Marketing of Samsung products is guided by the philosophy â€Å"At Samsung, we follow a simple business philosophy: to devote our talent and technology to creating superior products and services that contribute to a better global society† ("Values & Philosophy†, n,p). Samsung objective is to sell to its consumers quality products that will satisfy their need. Delivering quality products to their customers is a form of marketing that will attract other consumers to Samsung products. Samsung is a renowned brand as far as electronics is concerned. Its products get a warm reception from different clients across the globe. It can be evidenced by its numerous branches in various countries. Being a technological company it has to ensure it meets the expectation of different segment of its clients. The older generation (generation X) may not be interested in the rate at which technology is being advanced, but they will appreciate it later. This generation is totally different with the generation Y and Z. The two generations are techno-driven and will be willing to pay more for any advancement in technology. (Mullins, and Orville, 2013, pg, 89), argued that members of these generations like sophisticated technology. Samsung over the years since its inception in 1969 has invested heavily in the research and development department. Credit has to be given to the Research and Development team for the current position of Samsung in the market. The core marketing objective o f Samsung is to try and entice the Y generation to embrace new technologies. It is because the rate of obsolescence in technology is higher than any other industry. Therefore, it will be a waste of resources producing â€Å"dead† technologies for a small market segment. Samsung headquarter is in Seoul, South Korea, therefore, its immediate customers are

HY 1110-08F-2, AMERICAN HISTORY I (HY1110-08F-2) Essay - 2

HY 1110-08F-2, AMERICAN HISTORY I (HY1110-08F-2) - Essay Example If the federal government was only going to do things specifically outlined by the Constitution, then it would be a very week governing body. At first, James Madison agreed with Hamilton. But later, he reversed his position and opposed the establishment of a central federal bank. The establishment of the Second Bank of The United States led to the court case Mculloch v. Maryland. The state of Maryland opposed the newly established Second Bank of The United States. They created a special tax that was placed on all out-of-state banks. The only out-of-state bank at the time was The Second Bank of the United States. Chief Justice john Marshall ruled against Maryland. He viewed the special tax as an opposition to the establishment of another federal bank, which is what it actually was. He used the Necessary and Proper Clause to establish the fact that the federal government could establish this bank. Marshall even went to explain that "necessary" didnt mean "absolutely necessary" but proper and appropriate (Gressman 2001). He said that it was linked to the powers of the federal government to set and collect taxes. This clause greatly expands the scope of federal power. Many laws that have been created by the federal government have been justified using this clause. The power to control commerce that the constitution gives the federal government and the Necessary and Proper Clause are often used in conjunction. This occurred during much of FDRs New Deal legislation and in making the transporting of certain items across state boundaries a federal